Why Support Our Common Good?

We are ambitious 

We plan to make a sustainable difference to the lives of individuals, families and communities and in so doing, to have an impact on best practice and policy at a national level.

We take a long-term view

Most of the tough, intergenerational challenges we address will not be overcome by short-term solutions.

We seek to build sustainable capacity and capability from the ground up, rather than impose solutions from the top-down

  • Ensuring that communities are involved and engaged, so that they feel a sense of ownership, and are empowered to take advantage of the benefits and opportunities that arise.

  • Collaborating with organisations that are working with and supporting those local communities, providing financial support and ongoing, project-specific strategic and organisational advice and input, such as and mentoring and support with fundraising.

Our venture philanthropy model

  • Our venture philanthropy model allows us to innovate and experiment, take considered risks and learn from pilot programmes so that they can be developed, replicated and expanded.

Measurement & Evaluation

  • All our projects will have a robust measurement and evaluation framework, so that that projects maximise their impact over time. Results will be shared openly with donors, supporters and partners.

Experience, Expertise And Networks

  • We have extensive experience, expertise and networks, across philanthropy, the not-for-profit sector and business, and encourage our supporters to bring their own expertise and experience to the projects we support.